The operator of this website, Big Little Magic, has created this Privacy Policy to explain what information we collect from individuals who access our website at biglittlemagic.com, or any other website operated by Big Little Magic (the “Site”), and how we use that information.
This Privacy Policy is incorporated into our Terms and Conditions. We reserve the right to change this Privacy Policy from time to time, consistent with applicable law. If we make material changes, we will notify you by posting a notice on our website or, if you have provided your email address, by sending you an email before the changes take effect. Please check this page periodically to stay informed about how we are protecting your information.
By using our Site, you are giving your consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree to these terms, please exit the Site and do not provide personal information to us.
Information We Collect
1. Personal Information You Provide
We collect personal information that you voluntarily provide to us. For example, if you subscribe to our mailing list, you may be asked to provide:
- Name
- Email address
- Mailing address
- Telephone number
- Age group, gender, or preferences
- Information about brands and products you use
2. Automatically Collected Information (Traffic Data)
When you visit our Site, we automatically collect certain information (“Traffic Data”) such as:
- IP address
- Domain servers
- Type of computer or device used
- Type of web browser used
Traffic Data does not personally identify you, but is useful for website performance, analytics, and improving your experience.
3. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Personalize your experience
- Track website performance and usage
- Ensure you don’t see the same content repeatedly
- Support analytics and advertising features
You may manage or delete cookies through your browser settings. If you reject cookies, some features of our Site may not work as intended.
How We Use Your Information
We may use your information to:
- Send you newsletters, promotions, and updates
- Provide services or information you request
- Improve our website and marketing efforts
- Conduct market research
We may also share your information with trusted affiliates, subsidiaries, or service providers who help us operate the Site or deliver services. These parties are not authorized to sell or use your information for unrelated purposes.
We may disclose personal information if:
- You give us consent
- Required by law or legal process (such as a subpoena or court order)
- Needed to protect our legal rights or interests
- Our business or assets are sold or transferred (customer information may be part of the transfer)
Third-Party Services
Microsoft Clarity
We use Microsoft Clarity, a web analytics tool, to understand how visitors interact with our Site. Clarity collects information such as clicks, scrolls, and navigation patterns, as well as device and browser details.
Microsoft may also collect or receive this information to provide Microsoft Advertising and improve its products and services. Learn more in the Microsoft Privacy Statement.
Google Analytics 4 (GA4)
We use Google Analytics 4 to analyze website traffic and usage. GA4 uses cookies and similar technologies to collect data such as what pages you visit, how long you stay, and what other websites you came from.
Google may use this data to personalize advertising within its network. Learn more at Google’s Privacy Policy.
If you are in the EU, UK, or another region with similar laws, GA4 only runs after you provide consent via our cookie banner.
Email Subscriptions via Kit.com
If you sign up for our mailing list, your information (such as name and email address) is collected and processed by Kit.com, which provides us with email subscription tools. Your data is only collected when you actively opt in.
You can unsubscribe at any time using the link in our emails or by contacting us. Learn more at Kit.com’s Privacy Policy.
Your Rights and Choices
Depending on where you live, you may have the following rights regarding your personal data:
- Access and Correction: You can request a copy of the data we hold about you and correct any inaccuracies.
- Deletion: You may request that we delete your personal data.
- Opt-Out of Marketing: You can unsubscribe from our emails at any time.
- Cookies: You may manage or delete cookies in your browser. In the EU/UK, you can also withdraw consent at any time.
- California Residents (CCPA/CPRA): You have the right to know what categories of data we collect, the right to request deletion, the right to opt out of “selling” or “sharing” of personal data, and the right not to be discriminated against for exercising your rights. If applicable, a “Do Not Sell or Share My Personal Information” link will be provided on our site.
- EU/UK Residents (GDPR): You have the right to withdraw consent, restrict processing, object to processing, and request portability of your data. You also have the right to lodge a complaint with your local supervisory authority.
To exercise these rights, please contact us at BigLittleMagicCo[at]gmail[dot]com.
Children’s Privacy
Our Site is not directed to children under 13. We do not knowingly collect personal information from children. If we become aware that a child has provided us with information, we will delete it.
Data Retention
We retain personal information only as long as necessary to provide our services, comply with legal obligations, and resolve disputes. For example:
- Email subscription data is retained until you unsubscribe.
- Analytics data is retained only as long as needed for performance monitoring and reporting.
Security
We use industry-standard measures, including SSL encryption, to protect personal information from unauthorized access or disclosure. However, no system is 100% secure.
Links to Other Websites
Our Site may contain links to third-party websites. These sites have their own privacy policies, and we are not responsible for their practices. Please review their policies when visiting.
Public Information
If you post in forums, chat rooms, or comment sections associated with our Site, please be aware that any information you share becomes public and may be used by others. Exercise caution when sharing personal information in these spaces.
Contact Us
If you have any questions or concerns about this Privacy Policy or your data, please contact us at:
Email: biglittlemagicco[at]gmail[dot]com.
